Local Business Women Talks About “The Importance Of Branding”

Emma Dalzell, founder of Bare Bones Marketing, delivered a great hands-on workshop called ‘Brand Me’ at Manchester Metropolitan University’s Cheshire campus for a joint Chartered Institute of Marketing event on the 3rd December.

BBM LogoThe festive evening commenced with the University’s New Melodians student choir performing a range of upbeat songs, accompanied by mulled wine and mince pies.

After the choir’s performance, Emma Dalzell’s interactive workshop helped delegates to understand the importance of having a brand and gave tips on how to identify your own brand and how to communicate the values to make your business stand out.

The thought provoking branding workshop had the entire audience discussing their favourite brands, and factors that make up a strong and successful brand. Emma provided some great case studies of large and small brands, as well as using her own personal experience to illustrate examples.

Emma comments:
“It was great to see such a mix of businesses and students at the event. Branding is so important, whether it is at a business or a personal level and I loved the fact that brand values were a hot topic of debate, especially as they create an emotional connection with what you and your company stand for. Hopefully, it made people think about their brand and consider how to make themselves standout!”

Claire Fiddeman, Marketing Officer at Manchester Metropolitan University and also Chartered Institute of Marketing Committee member said:
“Emma’s enthusiasm combined with her vast knowledge on branding and marketing created a great workshop. I enjoyed being able to participate in the group discussion, and have the chance to look at successful branding case studies”.

Brand Me CIM MMU