Cheerbrook Celebrates National Award Win

cheerbrook_logoThe Butchery team at Cheerbrook Farm Shop are celebrating after winning national award.

There’s a jubilant mood in the air at Cheerbrook Farm Shop in Nantwich this week, as the team recently took home the Best On-Farm Butchery Award at the prestigious FARMA (National Farmers’ Retail & Markets Association) Awards.

The winners were announced at the annual FARMA awards ceremony held on the 25th February at Chesford Grange Hotel in Kenilworth, Warwickshire.

The Cheerbrook team were also finalists in the Farm Retailer of the Year Award.

Sarah Shufflebotham, who runs the business with her husband, Andrew

Sarah Shufflebotham, who runs the business with her husband, Andrew

Cheerbrook owner Andrew Shufflebotham commented:
“We’re over the moon to have won the Best On-Farm Butchery Award.


Our butchery counter has always been the jewel in our crown and we have a brilliantly talented and passionate team of butchers who practice traditional skills yet also come up with new, exciting and delicious meat products for our customers, week in and week out.”

The Cheerbrook butchery is particularly renowned for its award-winning dry cure bacon and impressive selection of sausages, both of which are, of course, handmade at Cheerbrook. As well as traditional cuts, the shop also provides a wide selection of ‘ready to cook’ meat products, which are pre-marinated or prepared using fresh herbs and spices and which require minimal additional preparation before cooking.

Andrew continues:
“Great butchery starts with well-reared animals, and we couldn’t do what we do without our fantastic local meat suppliers.

The Holdcroft family of Audley supply our beef, our lamb comes from the Rowlinson and Massey Farms near Gawsworth and pork and chicken from Packington Farm in Staffordshire. It’s the exceptionally high standards of all these farms which help ensure the quality and taste of our products.”

The FARMA awards recognise excellence across the farm retail sector. The awards are assessed by farm retail experts and former award winners who are looking for people and businesses that exhibit a passion for local food, excellent presentation, outstanding examples of customer service and experience, solid business performance, and a commitment to their local community and the environment.

Awards judge Heather Copley said:
“This is a business that is excellent in its field. It is a brilliant butchery – any farm shop team could learn from Cheerbrook Farm Shop.”

Cheerbrook Butchery team

The jubilant Butchery team at Cheerbrook Farm Shop