4 Series Turns Heads At Blue Bell BMW Launch In Crewe

BMW CreweBlue Bell BMW hosted 2 turbocharged launch events for the sporty new 4 Series BMW on Saturday with fantastic attendance at both sites.

The dealerships, based in Crewe and Wilmslow showcased the breathtaking new Coupé to guests from near and far, who enjoyed the chance to put the new model through its paces.

Gurvinder Thind of Thind Wealth Advisory, Cheadle Hulme said:
“I’m really impressed. It’s a great drive and impressively powerful.

The balance between ride, comfort and agility is perfect, and the interior is great.”

The new sportier looking 4 Series benefits from enhanced driving performance as well as an increased level of standard equipment. With all models sporting turbocharged engines, drive performance control and start stop technology as standard, the 4 Series really is “the best Coupé in the executive class” (Auto Express) Additional options include the eight speed automatic transmission and launch control.

Barry HoltGuests enjoyed refreshments, as the eagerly awaited latest addition to the BMW family was unveiled.

Barry Holt, Dealer Principal at Crewe said:
“The 4 Series is an impressive car and a completely new model to the range. Styled lower, longer and wider than the 3 Series, it offers better fuel economy as well as more legroom.

Thanks to everyone who joined us on Saturday”, added Andrew Crowe, Dealer Principal at Wilmslow, “We had a great day and enjoyed seeing our guests get hands on experience with the cars.”

Packed with extras from Dakota leathers to intelligent headlights, the Coupé is available with M Sport, Luxury, Sport, Modern and SE trims. Look out for xDrive models from November into early 2014.

For more information about Blue Bell BMW Crewe visit the dealership on Fourth Avenue, Weston Road, Crewe, Cheshire, CW1 6XH, or call 01270 212525.

Blue Bell 4 series Launch

Mike Preston, Used Sales Executive, Ryan Elliott, New Sales Executive, Christopher Booth, Business Manager, Emily Parkin, Sales Admin and Darrelle Williams, CRM and Marketing manager with the new model at Blue Bell Crewe.